Last year we received a call from central purchase office of a big corporate gifting buyer asking us to visit them at their Mumbai office for further discussions. The central office collected few vendor’s name from their various local offices based out of India and was in the process of inviting all of them to Mumbai for face to face interview before qualifying and inviting them to participate at the reverse auction. When we visited them at Mumbai they explained that they were suffering due to various unprofessional gifting vendor participants bringing down the price to unrealistic level and then compromising on the quality and regular delivery resulting in a big chaos for them. To overcome this unprofessional behavior by the participants they decided to invite only the reputed vendors so that they get the best price and not fall for the lowest prices which was ensuring that their effort to centralized the purchase process was getting derailed. Since then we have signed up few yearly rate contracts with them and both of us are meaningfully satisfied and looking forward to more sizable volume products moving to central purchase department.
In the series of festival gifts for the calendar year 2016 the third product is very personal and will last for more than a year. The patented design is a unisex pocket 
Continuing the series of festival gifts for the upcoming season in this particular article let us focus on personalised gifts to get emotional connect with your target audience which can be employees, partners and even business associates. Pepsi had to fight with the Coca Cola and they focused on the younger generation and through music made inroads in to the minds and hearts of younger persons including old persons who thought and believed that they were young. Similarly, we are suggesting you to get in to the minds of your target audience through Grooming Kits. If your target audience use your gifted products every morning very good, chances are due to fragrance and pleasant experience they will connect emotionally with your brand too!
In India the festival starts from Ganesh Chaturthi and continues up to the beginning of New calendar year! Companies fixed a particular festival for distributing gifts depending on their roots, locations and client base to celebrate the joys of the festival. In eastern India Durga puja is the main festival whereas in Kerala the same turns into Onam during August or September depending on the calendar. However, in Eastern India Holi is also the occasion when companies distribute festival gifts. Now a day we get good enquiries from all companies for celebration of Id and Ramazan too proving awareness and further creation of a united face of India. In Karnataka most of the companies prefer to gift to employees during Ayudha Pooja which also coincides with Durga Puja. Diwali/Deepavali is celebrated all over India but Hindi belt prefers to give gifts around this occasion and is spread all over Indian states.
The penetration of the mobiles with the vast population has opened a flood gate of opportunities for the brands to be in front of the target audience locally through their channel partners who can now have their own websites to showcase their offerings. Challenge for the brand owners was that they can have their own websites but how to address the vast population spread across the length and breadth of the Country. This has been made easy by our 
It started exactly 52 weeks ago i.e. almost one year back during last August 2015. After contemplating and even using the services of a professional content writer for some time that sounded like some other company in a business other than