Month: April 2021

Depending on various types of user’s requirements you as part of the procurement team can onboard a corporate gifts vendor with a sizable, empowered team to make life easy for all your internal departments like marketing, HR, plants, and CEO.

Marketing teams focus on new product launches, point of purchase promotions, meaningful connection with the consumers and a scheme for trade partners to increase both the awareness and enough trials for mass acceptance. The initial promotion continues to fight to win the sizable market share through continuous consumer promos and trade schemes. Depending on the product and services of the market segment even the various influencers needs to be touched to cash in on the brand awareness and buzz thus created. For example, we developed the compact mirror to help a FMCG company promote their Kajal and headphones for a telecom service provider to help switch many pre-paid sim buyers to post-paid. Read More

Supply chain management (SCM) or procurement department helps in huge savings in cost with consistency of quality of supplies on time every time. Over the years the combined cumulative learning helped in establishing proper processes and systems to ensure robust sourcing operations. However, the challenge remains when it comes to sourcing of odd and irregular items like Corporate Gifts or promotional products with additional customization requirements.

Manufacturing and selling are two totally different challenges difficult for any small entrepreneurs to master both and that is why we see separate specialised batsman and bowlers in the game of cricket. Read More