If you are a small and medium enterprise in India with a very low budget on customized corporate gifts, then you must have faced the challenge of sourcing the same and that too at reasonable prices! Gifting is a fragmented market with one-man show making the viability for the operator difficult if the order size is small. Further, if you try to source the smaller quantities from the personalized gift vendors whose business model is single customized pieces then the price per piece for you becomes very high. Outside India, in advanced countries, the business model is stock and sell with limited products choices given for online orders which works out well for both the buyer and the seller. But Indian buyers are very price sensitive and when order size is very small for SMB business outfits or various project teams (who many times are part of large companies) cost-effective solutions are desired. Read More
