There can be umpteen sub reasons but the main reasons are the above two and you should be crystal clear every time as to your primary objective of either increasing sales or enhancing relationship while giving away the corporate gifts? These two reasons will overlap but the priority and clarity of main objective will help you in selecting and thereby achieving your main purpose. The chosen gift will serve both the reasons but the identification will help you in identifying and selecting the best gift to achieve your main objective better. There are times when you and your team will shortlist a particular gift to be more exciting and end up selecting the same but if you diligently answer the above question then you will zero down on the best gift as that will fit better with the main end objective.
We normally give corporate gifts for the following two main reasons: –
- To increase sales and,
- to enhance relationships!