Promotional merchandise, promotional items, promotional products, promotional gifts, corporate gifts, business gifts, advertising gifts are articles of merchandise branded with a logo or slogan used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of marketing campaigns. Manufacturers works out an attractive price to increase trial of their products / concepts and allows co-branding of giver’s logo to make it Win – Win – Win for mutual benefits. Givers are happy that because of the extra benefit to their target audience they have increased their brand recall or mind share. Receivers are happy that they got extra value from the giver.
The advantages are multi fold for all the three participants which are as follows: –
- The manufacturer of the product or the brand owner or the concept provider gets newer trials along with bulk order
- The giver uses his logo and message to excite his target audience to achieve his end objective of increasing mind share
- The receiver gets extra value proposition