Corporate Gifts From A PIN TO A PLANE!

promo-products-you-love-300x224When we introduce ourselves to our new clients the first question they routinely ask is what are your range of gifting products? Our usual answer is EVERYTHING FROM A PIN TO A PLANE and add up that we have indeed supplied a cargo company desktop gift item with a plane. We have made miniature models of buses and tractors replicating their full size model through moulds to help them impress their target audience as desk top items. Just to make it easy for all corporate buyers we are giving list of most commonly used generic business gift items which are as follows:-

MOUSE PADS:- Mousepad can be made of foam and rubber bottom base with your artwork at the top to remind the user about you and your products 24×7. The printed top sheet can be protected through lamination to increase the life of the mouse pad and with knurling at the top to ensure that cursor of optical mouse behaves and is under your control.

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Marketing and Distribution Channel for Start Ups

marketing-and-distribution-300x168E-commerce has made life easy for the start-ups to display and book orders for their new ideas in very cost effective manner! However, after the proof of the concept the next immediate challenge for them is to scale up by generating volumes and creating a ready marketing and distribution infrastructure for their goods and services! To generate volumes to lower the cost of their manufactured goods they need bulk sales and enough trials before they can even start selling at brick and mortars. Once the product has been tried and liked by masses then placing it on shelves becomes easy due to inquiry and demand from the end users. A big marketing and distribution lesson is that what is seen is bought and that in the beginning you need to push your products like a rocket which takes a lot of energy to get off the ground but thereafter it becomes relatively easy.

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Global Procurement of Corporate Gifts

global-procurement-of-corporate-gifts-300x256The world is becoming a global village is the most common statement we keep hearing in our daily life to highlight the importance of movement of goods and services across the globe. It started with online knowledge services, outsourcing of services offline of all non-core activities and finally of even physical goods. China became the manufacturing hub for hard currencies and helped even other cheap labour Countries to have a role in manufactured goods. Disruptive technologies gave rise to new business models and helped forward looking companies to create the global procurement division. Here again the initial focus was on raw materials and slowly and steadily now it has come down to even promotional corporate gifts.

Most of the MNCs have created the global procurement division and the role is very clear to find out the best rates at each operational location and to streamline the processes so as to source the various goods from the various geographies at the most economical manner.

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Long Term Win-Win Partnership with All Partners!

Win-lose-strategy-300x225The confidence comes because of starting and building the stationary channel at Kolkata and Bangalore. Our principal Abee Printer Ribbons Limited was so happy with our Karnataka and West Bengal results that they pushed us to start the Chennai branch during 1998 over his 5-year-old existing distributor who was after the initial success was failing to grow the sales due to lack of proper distribution. Within 6 months we created a robust channel but principal naturally thought that two distributors will do more justice to the state and in the process killed our new branch and their product due to their short term policies at Chennai. Dot matrix printer ribbons demand was not elastic in nature resulting in big clash between wholesale and distribution market operating prices resulting in creating I lose – you lose situation for all involved. I have seen the channel distribution success when I was a very young and still a student with diabetic wooden glasses, glycerin soaps and cosmetics around eastern India. Within a year the product made so much noise that there was an excise raid and I personally preferred to move out due to high excise duties at that time. That Company today is doing over 100 crores turnover with manufacturing facilities in excise free zones.

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Conceptual Corporate Gifts to Increase Brand Recall!

Table-top-gifts-256x300The pharma sector promotes their brands through the doctors and thus need a mechanism to get into the minds of their target audience the doctors. Pharma companies do so by identifying the USP of their product or the differentiate against existing available drugs to influence the doctors to start prescribing their new discoveries. For this they need a concept to work around and tell the story to their medical representatives who in turn start pass on the story to all doctors on their periodical visits. The story created as per the above concept has a touch point in the form of ideally a table top gift with the drug name to help the doctor recall and start prescribing the new medicine. After few prescriptions and feedback from the patients the doctor is in a position to recall the drug name comfortably thereby helping the new discovery and new innovations to serve the patients better.

For example, a new drug which works very fast in the blood was needed to be communicated to the concerned doctors. The product team decided to use the fast bowling concept to convey the message to the doctors. Accordingly, a table top pen stand was conceptualized with cricket ball with hole for the pens as the pen stand.

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How to Place Small Orders of Customized Corporate Gifts

How-to-Place-Small-Orders-of-Customized-Corporate-Gifts-300x187If you are a small and medium enterprises in India with very low budget on customized corporate gifts, then you must have faced the challenge of sourcing the same and that too at reasonable prices! Gifting is a fragmented market with one-man show making the viability for the operator difficult if the order size is small. Further, if you try to source the smaller quantities from the personalized gift vendors whose business model is single customized piece then the price per piece for you becomes very high. Outside India in advance countries the business model is stock and sell with limited products choices given for online orders which works out well for both the buyer and the seller. But Indian buyers are very price sensitive and when order size is very small for SMB business outfits or various project teams (who many times are part of large companies) cost effective solutions are desired. To counter this challenge, we have come out with back office solutions which mainly interacts over the email and phone to service the clients. Wherever we have local city operations the sample can be physically shown to the clients and for the rest of the cases the courier service is used after shortlisting the products through email exchanges.

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Business Opportunity as Reseller of Corporate Gifts

2016-coaster-calendar-300x239We are the Indian manufacturers and exporters of promotional Corporate Gifts and our assurance is Everything From A Pin To A Plane. Due to very high demand and fairly large gap in the market we are appointing re-seller partners all over India. One-man show has limited bandwidth and therefore cannot do justice with dual role of order booking and reliable sourcing from multiple factories at a good price due to very low volumes. Our large team’s expertise in variety, reliability and consistency of experience makes it easy for a re-seller partner to focus on booking more and more orders thereby retaining and increasing his loyal customers base. Corporate Gifts is a fragmented market with many one man show entrepreneurs trying to make a living by serving SMB customers. One of the critical challenge is to get the initial hand holding so that they can settle down in this high churn business. We have many partners who are reselling the products to their end customers and both are happy as the end buyer is getting the reliable solution from his trusted vendor.

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Parameters for Shortlisting Corporate Gifting Vendor!

corporate-gifts-1-300x175First and foremost, you should look for a vendor who is in the business for over 3 to 5 years as the churning in this business is very high and you should avoid dealing with a half learned entrepreneur who is going to do trial based on your order and end up cutting a sorry figure. Again avoid giving large and new items order to a new vendor as the experience for everyone involved may not be too good! With an experienced vendor the chances of nasty surprises are less as over the years they have picked up experience and good exposure to what not to do to keep you meaningfully satisfied. Always better to start with small orders and slowly build the trust and confidence in the capability of a new vendor to avoid nasty surprises.

Always look out and work with an empowered team against one man show operations as that ensures the bandwidth of the vendor is very high resulting in mega benefits for your organisation. The bare minimum advantage of a team is more variety of the products and access to a knowledge pool which makes it easy for the team to come with solutions and viable finished samples at the most cost effective rates and scope of fulfilling deliveries within the assured timelines.

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Corporate Gifts to Increase Sales or Enhance Relationships

corporate-gifts-to-increase-sales-or-enhance-relationships-300x173There can be umpteen sub reasons but the main reasons are the above two and you should be crystal clear every time as to your primary objective of either increasing sales or enhancing relationship while giving away the corporate gifts? These two reasons will overlap but the priority and clarity of main objective will help you in selecting and thereby achieving your main purpose. The chosen gift will serve both the reasons but the identification will help you in identifying and selecting the best gift to achieve your main objective better. There are times when you and your team will shortlist a particular gift to be more exciting and end up selecting the same but if you diligently answer the above question then you will zero down on the best gift as that will fit better with the main end objective.

We normally give corporate gifts for the following two main reasons: –

  • To increase sales and,
  • to enhance relationships!

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Promotional Caps at Different Price Points

Customized Caps at Your Budget

custom-Promotional-caps1-300x168The cheapest cap one can get is the Aam Aadmi political party cap popularized by the new political party at Delhi, India. The price is the lowest point and looks like the famous Gandhi cap. From this single digit to high 3 figure price in Indian Rupees is due to fabric and finishing to make it look even impressive on a millionaire at a golf course. Caps are used for different purpose at different times by different sets of people. For example by students while graduating, by workers for extra comfort during their regular work, by spectators for comfort at the stadium and by sportsmen while playing the game for bringing extra focus to their performance in the game.

For mass distribution you can get a low priced non-woven fabric cap with multi-color logo printing at your budgeted price. The price increases for the 6 panel cap over 5 panel caps. Embroidery is expensive and price depends on both the time it takes and the thickness of the thread. Screen printing goes by the number of colors as so many impressions are required to place your logo and the message. If you need air outlets at the top then that cost extra due to increase in workmanship.

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