Corporate gift is a fragmented industry mostly as one man shows and that creates challenges for you as part of the procurement department of a large blue-chip company. Small team means low learning curve due to lack of relationship with clients further resulting in slower response due to limited resources and very few innovative ideas. However, in contrast professional team with experience in reverse auctions, global deliveries, escalation matrix, dedicated relationship manager, strong back office, local runners for fast approval of final physical samples with seamless automated processes saves you time and makes your life easy. All your departments irrespective of whether from branding, product, marketing, sales, HR, or PR can plan to build strong connections with their respective esteemed consumers, customers, influencers, trade partners, employees, and business associates. Read More

Depending on various types of user’s requirements you as part of the procurement team can onboard a corporate gifts vendor with a sizable, empowered team to make life easy for all your internal departments like marketing, HR, plants, and CEO.

Marketing teams focus on new product launches, point of purchase promotions, meaningful connection with the consumers and a scheme for trade partners to increase both the awareness and enough trials for mass acceptance. The initial promotion continues to fight to win the sizable market share through continuous consumer promos and trade schemes. Depending on the product and services of the market segment even the various influencers needs to be touched to cash in on the brand awareness and buzz thus created. For example, we developed the compact mirror to help a FMCG company promote their Kajal and headphones for a telecom service provider to help switch many pre-paid sim buyers to post-paid. Read More

Supply chain management (SCM) or procurement department helps in huge savings in cost with consistency of quality of supplies on time every time. Over the years the combined cumulative learning helped in establishing proper processes and systems to ensure robust sourcing operations. However, the challenge remains when it comes to sourcing of odd and irregular items like Corporate Gifts or promotional products with additional customization requirements.

Manufacturing and selling are two totally different challenges difficult for any small entrepreneurs to master both and that is why we see separate specialised batsman and bowlers in the game of cricket. Read More

In ‘HOW TO’ series in the earlier blog titled “How to keep team engaged” we discussed how to keep team motivated through various rewards that can be designed keeping the overall objective in mind. In the current blog the topic of discussion will be how to rise to the next level and make the team take ownership.

Typically, the owner ensures business flourishes by accepting all suffering to help grow the business to its fullest potential. He does it because he owns the business and the same sentiment can be transferred to rest of the team members if they have a say in how the business is run. Let us look at large efficient public organizations where no visible owner exists, but the team carries the work in the most sensible manner. Similarly, small size businesses can allow the active participation by the team members to earn the body, heart, mind and even soul of their employees. Do remember here that many large successful businesses were started as small. After all, producing satisfactory results helps people feel good about themselves and is the key to happiness and doing things we do well. Read More