Promotional mugs with your company logo and message is a great corporate gift for one and all whether they are your consumers, customers, employees, channel partners or business associates. You can design the mug artwork in such a way that message facing the mug holder is different than the message facing the viewer sitting opposite. The multicolour logo can be in photo quality printing and each mug can be customized with the photo of the recipient. The common theme, event or message can be printed on one side and personalisation can be done on the other side or the group photo can be printed on the mugs and given to all the participants. The usual milk mug capacity is 300 ml which can also be used as the table top pen stand or souvenir. Many products are launched and movies released with mugs as the memento to be given away for public to carry back in remembrance of the gala event. The smaller mug capacity is 200 ml and is used mainly for drinking daily tea or the coffee with branding of the company logo. Few companies print and use mugs to remind the next initiative, milestone or goal of the group or the division.
promotional items
Promotional merchandise, promotional items, promotional products, promotional gifts, corporate gifts, business gifts, advertising gifts are articles of merchandise branded with a logo or slogan used in marketing and communication programs. They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of marketing campaigns. Manufacturers works out an attractive price to increase trial of their products / concepts and allows co-branding of giver’s logo to make it Win – Win – Win for mutual benefits. Givers are happy that because of the extra benefit to their target audience they have increased their brand recall or mind share. Receivers are happy that they got extra value from the giver.
The advantages are multi fold for all the three participants which are as follows: –
- The manufacturer of the product or the brand owner or the concept provider gets newer trials along with bulk order
- The giver uses his logo and message to excite his target audience to achieve his end objective of increasing mind share
- The receiver gets extra value proposition
